Privacy Policy

0. Who we are

Binary Code Ltd (referred to as “we”, “us”, or “our”) operates LoveVilnius.com from the United Kingdom. We are the data controller for any personal data collected through this site. You can reach us at privacy@lovevilnius.com.

1. Data we collect

• Contact details: name and email address you provide when you submit a form or subscribe.
• Usage data: anonymised analytics about pages viewed, buttons clicked, and device/browser information.
• Cookies: small files that help us remember preferences and measure site performance.

2. How we use your data

• Responding to messages or requests you send through our forms.
• Sending newsletters or updates when you opt in (with unsubscribe links in every email).
• Improving site content and performance through aggregated analytics.
• Monitoring affiliate performance to keep the site free to use.

3. Legal bases

Under UK GDPR we rely on one or more of these lawful bases:

• Your consent (for newsletters, cookies beyond essentials, and contact forms).
• Legitimate interest (to maintain security, prevent abuse, and understand content performance).
• Contractual necessity (if we enter into an agreement with you).

4. Cookie preferences

We separate cookies into essential, analytics, and marketing categories. You can adjust your preferences at any time through the cookie settings link in the footer. Essential cookies remain active because the site will not function without them.

5. Data sharing

We do not sell your personal data. We share limited information with trusted service providers who help operate the site (for example email providers, analytics tools, or affiliate platforms). They process data only on our instructions and under data-protection agreements.

6. International transfers

If services we use transfer data outside the United Kingdom, we rely on UK adequacy regulations or Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) to protect your information.

7. Retention

We keep personal data only as long as necessary for the purposes outlined here. You can request deletion of your contact information at any time and we will remove it unless we must keep it for legal obligations.

8. Your rights

Under UK GDPR you have the right to:

• Request access to the personal data we hold about you.
• Ask us to correct inaccurate information.
• Request deletion or restriction of your data.
• Withdraw consent at any time without affecting prior processing.
• Object to processing carried out on legitimate interest grounds.
• Request data portability where technically feasible.

9. Supervisory authority

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK data-protection authority. Visit ico.org.uk or call +44 (0)303 123 1113.

10. Contact

To exercise your rights or ask privacy questions, email privacy@lovevilnius.com or use the contact form.

11. Updates

We may update this policy to reflect changes to our practices or legal requirements. The revised version will be posted on this page with a new “Last updated” date.